My approach to design
As a UX designer, my personal framework draws from key UX design innovation frameworks, while being shaped by hands-on experience in agile environments.
My process is iterative, cyclical and fluid.
01
Discover
Research & Strategy
Understanding the existing landscape and user pain-points
02
Define
Identifying the problem
Defining and prioritising points of friction and establishing problem statements and outcomes.
03
Ideate
Design Iteration
Iteratively designing a solution, that seeks to creatively address identified problems. The tool used to achieve this varies.
04
Test
Test the designs
Monitor the success and impact of the designs and continue to improve.
01
Discover
Research & Strategy
Understanding the existing landscape and user pain-points
02
Define
Identifying the problem
Defining and prioritising points of friction and establishing problem statements and outcomes.
03
Ideate
Design Iteration
Iteratively designing a solution, that seeks to creatively address identified problems. The tool used to achieve this varies.
04
Test
Test the designs
Monitor the success and impact of the designs and continue to improve.
01
Discover
Research & Strategy
Understanding the existing landscape and user pain-points
02
Define
Identifying the problem
Defining and prioritising points of friction and establishing problem statements and outcomes.
03
Ideate
Design Iteration
Iteratively designing a solution, that seeks to creatively address identified problems. The tool used to achieve this varies.
04
Test
Test the designs
Monitor the success and impact of the designs and continue to improve.
01
Discover
Research & Strategy
Understanding the existing landscape and user pain-points
02
Define
Identifying the problem
Defining and prioritising points of friction and establishing problem statements and outcomes.
03
Ideate
Design Iteration
Iteratively designing a solution, that seeks to creatively address identified problems. The tool used to achieve this varies.
04
Test
Test the designs
Monitor the success and impact of the designs and continue to improve.
01
Discover
Research & Strategy
Understanding the existing landscape and user pain-points
02
Define
Identifying the problem
Defining and prioritising points of friction and establishing problem statements and outcomes.
03
Ideate
Design Iteration
Iteratively designing a solution, that seeks to creatively address identified problems. The tool used to achieve this varies.
04
Test
Test the designs
Monitor the success and impact of the designs and continue to improve.